Professor em. Dr. Lutz Hildebrandt
Professor Dr. Hildebrandt was teaching Marketing at Humboldt-Universität zu Berlin from 1994 to 2013.
After finishing his dissertation in 1982 he worked as research fellow for the WZB Berlin and assistant professor at Auburn University (Alabama). In 1989 he earned his habilitation degree and chaired the Institute of Marketing at the University of Bielefeld until 1994. He worked as visiting scholar at the University of California and University of Otago and holds the position of honorary professor at the University of Vienna since 2011.
His main research areas include structural equation modeling, quantitative research on strategic success factors and marketing mix management.