Narine Yegoryan, M.Sc.

Narine works as a research assistant at the Institute of Marketing at Humboldt-Universität zu Berlin. She obtained her master’s degree in Economics and Management Science at the same university in 2014. She additionally holds Bachelor and Master’s degree in Economics from Yerevan State University (Armenia).

Her current research focuses on Preference and Choice Formation, Consumer Behavior and Discrete Choice Models. In particular in her doctoral thesis on the topic of “Deviations from Traditional Choice Modeling Assumptions and Applications in Marketing” she aims to investigate approaches of incorporating more flexible and realistic assumptions of consumer behavior within the framework of discrete choice models.


She joined ISSEM in 2014.